HOWÂ MY JOURNEY BEGAN
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I didn’t grow up dreaming of a sales career — in fact, I was raised in a world where confrontation was avoided, and “selling” felt like something to run from. I started out my career as a hands-on technician, then contractor and designer, running my own small business. I never had the title “salesman” but was successful, by way of building deep trust with clients. I always felt like an outsider to the business world I saw from afar and felt a desire to experience the so-called “real world".
NICE TO MEET YOU
I'm Cameron Tolman
After earning an MBA to open new doors, I took a leap into tech sales — the clearest path forward for someone without a background in coding, marketing or finance. To my surprise, I found that sales wasn’t what I thought it was. With the help of a few solid mentors, I discovered the psychology, the strategy, and the human connection behind it… and it changed everything.
Since then, I’ve sold from nearly every seat and led teams across every revenue motion: from BDR to AE, channel partnerships to customer success, onboarding, implementation, account management, and even marketing. I’ve helped teams 3x revenue, 10x price points, cut sales cycles by more than half, and build systems that drive growth from the inside out.
My edge as a coach is this: I’ve lived outside the sales world, and I’ve thrived within it. I speak the language of non-sellers — founders, engineers, product teams, support reps, customer success — and help them understand how sales actually works. Because the truth is: everyone sells. But very few people are taught how to do it well.
That’s where I come in. I shake the old, broken ideas of selling out of every role — and replace them with clarity, confidence, and effectiveness. Let’s rebuild the way your team sees sales.
Sales is not innate in everyone who is required to sell.
My Story
I always knew I wanted to go far in life, so I worked hard to become the first person in my family to graduate from college. After graduation, I thought my future was a guaranteed success. Then once I started having to make student loan payments, my dreams of a better life seemed out of reach.
I felt frustrated and helpless, but I had worked too hard to let my dreams slip away. I dove into financial literacy and came up with a system that allowed me to eliminate debt, save more, and invest for my future. Now I empower others on their journey to financial freedom.
"Working with Riley has changed my life. I’m only 2 months away from debt-free!"
- Martin Marino
"Last year, I was 49 with no retirement savings. Thanks to Riley, I’m now financially on track."
- Bill Bayaud
"From buried in debt to living the life of my dreams, Thank you, Riley!"
- Susan Smith
Why I Do It
Financial literacy is not a term I ever heard growing up. While my parents did their best to provide for our family, they lived paycheck to paycheck most of their lives. Seeing my family struggle inspired me to aim higher. But despite my best efforts, I still found myself drowning in debt.
Once I was debt-free, I realized that the methods I used could help others like me who wanted the same but didn’t grow up with the framework to make it happen. So I made it my mission to help as many people as possible create healthy financial habits and a better life for themselves and their families.
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